#台灣茶,傳遞無聲價值
百二歲
一個在茶欉下長大的囝仔所創立的茶文創品牌
細漢時,每當看著父母頂著炙熱陽光,反覆地將茶菁翻炒;
阿爸說:
「要把握每一分最適合茶菁曝曬的時間,不能停懈,所呈現出來的茶湯風味才是精美。」
雖然艱苦,卻也是百年茶農子弟所累積下來的寶貴經驗談。
也因為如此,執行長 李鎮嶺對茶有著相當濃厚的情感,深刻體會到茶農辛勤耕耘、用心呵護每一株一心二葉的養成需付出的心血與汗水。
我們知道 『傳承向來就不是件簡單的事,創新更是需要一顆勇敢與堅定的心』
2014 百二歲 正式成立
百二歲 是期許也是祝福,身為百年茶農的下一代,背負著茶農用心厚工的堅定使命,賦予家鄉的茶葉新生命
以茶為本,發展出結合在地文化生活特色之伴手禮,讓台灣的茶穿上台灣文化的新衣,秉持著健康天然無毒的理念,讓茶有了多元創新的新風貌。
讓不同的國籍、不同的年齡層,與各種不同的茶可能有了新的邂逅;茶不再只是拿來喝。
百二歲的誕生 期許自己 『不是最好的,我們不要』
那顆最簡單的初心,除了分享家鄉的好茶,更祈願收到這份厚禮的人都能健康百二歲。
PAH JI HUE` is a brand founded by a kid from the tea farm.
As a child, he watched his parents stir the tea leaves repetitively under the blistering sun.
His father once said,“You must make use of sunshine, stir and dry the tea leaves, in order to stir up the best flavor of tea”.
Although the path was arduous, precious experience is the reason why Li Zheng-ling,
PAH JI HUE` ’s founder, has such a deep connection with tea. It enables him to realize
deeply that locking perfect flavors from different kinds of tea leaves needs hardship, sweats and tears.
Everyone knows that “Building a legacy is not easy, while innovating requires a brave heart.”
Established in 2014, PAH JI HUE` represents expectations and blessings.
As new generation of the tea farm accepting the responsibility of passing on the legacy,
we have developed kinds of tea products combined with local culture that is healthy
and free of pesticides, and thus pouring new life into Taiwanese tea.
We want to let customers from different nationalities and ages know that tea is not only just for drink, but to enjoy.
“We want nothing but the best.” is what PAH JI HUE` emphasizes.
We hope to share the best tea from Taiwan and give blessing to whom receive the tea gifts to live healthy over 120 years old.